List of Globalisation Theories

McLuhan 1960
Suggested idea of ‘the global village’. Globalization would be the product of society being ‘increasingly mediated’.

Robertson 1994
Globalization is both the compression of the world and the intensification of consciousness of the world as a whole

Waters 1995
In a globalized world there will be a single society and culture occupying the planet… it will be a society without borders and spatial boundaries. We can define globalization as a social process in which the constraints of geography on social and cultural arrangements recede and in which people become increasingly aware that they are receding.

Moores 2005
Globalization does not marginalize our interest in national or local issues but instead makes our ideas instantaneously pluralized so we can virtually visit lots of individual places rather than experiencing one homogenous ‘world’.

Bauman 1998
Globalization divides as much as it unites; it divides as it unites – the causes of division being identical with those which promote the uniformity of the globe. What appears as globalization for some means localization for others; signalling a new freedom to some , upon many others it descends as an uninvited and cruel fate.

Lull 2006
Although the new electronic networks have partially replaced the relatively stable and enduring traditional communities with which we are accustomed, they also facilitate countless highly specialized social and cultural connections that otherwise would not take place. Millions of people all over the world are taking advantage. As technological and cultural landscapes evolve, the sense of belonging and community does not disappear, it changes shape.

Irvine 2006
At the extreme, modern media simply dissolves time, distance, place and local culture that once divided the globe. In effect we are putting all our cultural eggs in one basket.

McMillin 2007
The cultural and social implications of global market strategies are important. We must examine globalization processes from the ground, from the level of lived experiences.